McVities – Oaty-Flier

Directed by Stink’s Owen Trevor and conceived by Grey London, McVities continue the successful ‘sweeet’ campaign featuring a series of cute furry animals. The latest addition is a wide-eyed squirrel with a jetpack, soaring through the air to the theme tune from 80s TV show ‘Airwolf’.
The spot follows a man dropping off his wife at work, but after seeing her reluctance to go to the office he sends her a breakfast bar. However, to both their amazement, a flying squirrel delivers it.
MPC’s VFX team animated the eyes, removing all wires and rig, as well as animating the jetpack fire and smoke trail, with George K providing the grade.
Credits
Agency: Grey London
Production Company: Stink
Director: Owen Trevor
Agency Producer: Thea Evely
Creative Directors: Tom Chancellor & Hollie Newton
Art Director: Andrew Singleton
Copywriter: Ben Buswell
Production Company Producer: Jay Lovelock
DoP: Marcus Domleo
Editor: Guy Savin @ Marshal Street Editors
Sound Design: Aaron Reynolds @ Wave Studios
VFX: MPC
VFX Supervisor: Marcus Dryden
VFX Shoot Supervisor & VFX Artist: Matt Jackson
VFX Producer: Sam Napper
Grade: MPC
Colourist: George K

Category: VFX
Tags: , ,
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